TWO TRACK MIND
People who ride ATVs and UTVs have a two-track mind in that they often use their vehicle for both work and play. This campaign uses word play to illustrate the two-track minds of different ATV/UTV owners from farmer/adventurers to hunter/thrill-seekers and beyond.
The Ninety6 team was tasked with developing an ATV print campaign for Progressive Insurance. It needed to cross hunting, farming, and recreational markets. The solution was to show the various ways riders use their ATV/UTVs between work and play.
INSIGHT
An ATV/UTV makes everything better.
For outdoor adventurers it makes life more exciting.
For hunters and farmers, it makes the job
easier/makes them more efficient
MOST IMPORTANT MESSAGE
Protect your ATV/UTV, belongings, accessories and more with comprehensive and collision coverage from Progressive
All of the above work was done as part of a team of creatives at Ninety6 in partnership with TRG. This includes but is not limited to Casey Ocasio, Aaron Eli, Miya Hsu, Monique Merk, Jenna Schroth & Dalon Wolford.